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Case Studies

Recruitment Officer India

Overview

Challenge

The main challenge was to find a candidate with specific experience in managing social media campaigns and strategies within the higher education sector, ideally with exposure to the UK market. The role demanded not only technical skills in social media management but also an understanding of the nuances of engaging with students in the Indian context.

Result

A candidate was shortlisted based on their previous work in the higher education sector in the UK market, demonstrating the required expertise in social media management. Their experience in leveraging social media to connect with potential students and promote educational opportunities aligned with the university’s objectives for the Indian market.

Unique Approach

The recruitment process involved generating references for top performers within the Corporate Associates network, leading to a significant number of applications from qualified candidates. By focusing on individuals with a background in social media management within the higher education sector, the search attracted candidates who understood the unique challenges and opportunities of recruiting students through social media platforms. The selection of a candidate with relevant UK market experience ensured that the Recruitment Officer role would be filled by someone capable of effectively adapting and applying international best practices to the Indian context, thereby enhancing the UK University’s recruitment efforts in India.

2022 - 2023

Financial Year

A UK University

Client

Recruitment Officer India

Financial Year

2022 - 2023

Sector

Higher Education & Recruitment Marketing

Client

A UK University

Location

Mumbai, India

Function

Sales & Marketing

Industry

Academia, Education & Intergovernmental

Introduction

The client is a prestigious UK University known for its academic excellence and international student community. Recognizing the importance of social media in engaging with prospective students, the university sought to appoint a Recruitment Officer in India who could develop and implement effective social media strategies tailored to the Indian market. This role was crucial in driving the university’s recruitment efforts and building its brand among Indian students.

Case

This case study focuses on the recruitment of a Recruitment Officer for India at a UK University, with a specific emphasis on leveraging social media within the higher education market. The university aimed to enhance its presence and engagement with potential students in India through innovative social media strategies. The role required a candidate with proven experience in social media management, particularly within the context of the higher education sector.

Challenge

The main challenge was to find a candidate with specific experience in managing social media campaigns and strategies within the higher education sector, ideally with exposure to the UK market. The role demanded not only technical skills in social media management but also an understanding of the nuances of engaging with students in the Indian context.

Unique Approach

The recruitment process involved generating references for top performers within the Corporate Associates network, leading to a significant number of applications from qualified candidates. By focusing on individuals with a background in social media management within the higher education sector, the search attracted candidates who understood the unique challenges and opportunities of recruiting students through social media platforms. The selection of a candidate with relevant UK market experience ensured that the Recruitment Officer role would be filled by someone capable of effectively adapting and applying international best practices to the Indian context, thereby enhancing the UK University’s recruitment efforts in India.

Execution of Strategy

Result

A candidate was shortlisted based on their previous work in the higher education sector in the UK market, demonstrating the required expertise in social media management. Their experience in leveraging social media to connect with potential students and promote educational opportunities aligned with the university’s objectives for the Indian market.

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