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Case Studies

Recruitment Marketing Manager

Overview

Challenge

The main challenge was to find a candidate with specific experience in recruitment marketing for Australian universities, who could quickly adapt and apply their knowledge to the Indian context. The role demanded a professional capable of developing and implementing innovative marketing strategies to effectively engage potential students and drive recruitment numbers.

Result

The search strategy involved activating references from previous successful searches and focusing on candidates who responded to job postings specifically related to higher education recruitment marketing. This approach led to the identification of a candidate with substantial experience in recruitment marketing within the Australian higher education sector. Their background and proven track record in similar roles made them the preferred choice over candidates from competing companies.

Unique Approach

The recruitment process was designed to target professionals with direct experience in marketing for Australian universities, recognizing the unique insights and skills they could bring to the role. By leveraging a network of references and focusing on the specific interests of candidates who had engaged with relevant job postings, the search was able to attract a pool of qualified individuals. The selection of a candidate with strong experience in recruitment marketing for Australian universities underscored the university’s commitment to employing strategic and informed marketing practices to strengthen its presence and student recruitment efforts in India.

2021-2022

Financial Year

A leading Australian University's India office

Client

Recruitment Marketing Manager

Financial Year

2021-2022

Sector

Higher Education & Recruitment Marketing

Client

A leading Australian University's India office

Location

New Delhi, India

Function

Supply Chain & Operations

Industry

Services

Introduction

The client is a leading Australian University known for its high-quality education and international student body. The India office plays a vital role in the university’s global strategy, focusing on attracting Indian students through targeted marketing and recruitment activities. The Recruitment Marketing Manager position was key to expanding the university’s reach and appeal in the competitive Indian higher education market.

Case

This case study details the recruitment of a Recruitment Marketing Manager for the India office of a prestigious Australian University. The role was crucial for strategizing and executing marketing initiatives to enhance the university’s student recruitment efforts in India. The ideal candidate was required to have previous experience working with an Australian university, leveraging gained marketing insights to drive effective recruitment campaigns within a tight timeframe.

Challenge

The main challenge was to find a candidate with specific experience in recruitment marketing for Australian universities, who could quickly adapt and apply their knowledge to the Indian context. The role demanded a professional capable of developing and implementing innovative marketing strategies to effectively engage potential students and drive recruitment numbers.

Unique Approach

The recruitment process was designed to target professionals with direct experience in marketing for Australian universities, recognizing the unique insights and skills they could bring to the role. By leveraging a network of references and focusing on the specific interests of candidates who had engaged with relevant job postings, the search was able to attract a pool of qualified individuals. The selection of a candidate with strong experience in recruitment marketing for Australian universities underscored the university’s commitment to employing strategic and informed marketing practices to strengthen its presence and student recruitment efforts in India.

Execution of Strategy

Result

The search strategy involved activating references from previous successful searches and focusing on candidates who responded to job postings specifically related to higher education recruitment marketing. This approach led to the identification of a candidate with substantial experience in recruitment marketing within the Australian higher education sector. Their background and proven track record in similar roles made them the preferred choice over candidates from competing companies.

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