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Case Studies

Manager Digital Marketing

Overview

Challenge

The main challenge was to find a candidate with a proven track record in digital marketing, preferably with experience in setting up and leading digital marketing teams. The role required a blend of strategic thinking, creativity, and technical expertise in digital marketing tools and platforms. Given the nascent stage of the digital marketing setup within the university’s Indian operations, the candidate also needed to be a self-starter, capable of working independently to establish the team from the ground up.

Result

The recruitment strategy focused on identifying candidates with a solid foundation in digital marketing, leading to a search that encompassed professionals from globally recognized e-commerce companies. This approach ensured a pool of candidates with exposure to cutting-edge digital marketing practices and a global perspective. After extensive discussions and evaluations, a candidate from a prominent e-commerce company with operations in major economies was selected. Their experience in digital marketing, combined with their ability to innovate and lead, made them the ideal choice to establish and head the university’s digital marketing team in India.

Unique Approach

The search strategy was centred around the core competencies required for the role, with “digital marketing basics” as the primary keyword guiding the search. By engaging in in-depth discussions with suitable candidates, the recruitment process facilitated a thorough understanding of each candidate’s skills, experiences, and potential fit for the role. This comprehensive approach, coupled with the collaborative efforts of the university and Corporate Associates, allowed for the identification and recruitment of a Manager Digital Marketing capable of laying a strong foundation for the university’s digital marketing initiatives in India.

2020-2021

Financial Year

A renowned Australian University

Client

Manager Digital Marketing

Financial Year

2020-2021

Sector

Higher Education & Digital Marketing

Client

A renowned Australian University

Location

New Delhi, India

Function

Sales & Marketing

Industry

Academia, Education & Intergovernmental

Introduction

The client is a prestigious Australian University, recognized for its academic excellence and innovative approach to education. With a goal to expand its reach and engagement in India, the university identified the need to establish a dedicated digital marketing team. The Manager Digital Marketing position was created to spearhead this initiative, laying the groundwork for the team and driving digital marketing efforts to attract and engage potential students.

Case

This case study illustrates the recruitment of a Manager for Digital Marketing at a well-known Australian University. The role was foundational, aimed at establishing and leading the university’s digital marketing team in India. The university sought a visionary individual with a strong background in digital marketing, capable of crafting and implementing strategies to enhance the university’s online presence and engagement with prospective students.

Challenge

The main challenge was to find a candidate with a proven track record in digital marketing, preferably with experience in setting up and leading digital marketing teams. The role required a blend of strategic thinking, creativity, and technical expertise in digital marketing tools and platforms. Given the nascent stage of the digital marketing setup within the university’s Indian operations, the candidate also needed to be a self-starter, capable of working independently to establish the team from the ground up.

Unique Approach

The search strategy was centred around the core competencies required for the role, with “digital marketing basics” as the primary keyword guiding the search. By engaging in in-depth discussions with suitable candidates, the recruitment process facilitated a thorough understanding of each candidate’s skills, experiences, and potential fit for the role. This comprehensive approach, coupled with the collaborative efforts of the university and Corporate Associates, allowed for the identification and recruitment of a Manager Digital Marketing capable of laying a strong foundation for the university’s digital marketing initiatives in India.

Execution of Strategy

Result

The recruitment strategy focused on identifying candidates with a solid foundation in digital marketing, leading to a search that encompassed professionals from globally recognized e-commerce companies. This approach ensured a pool of candidates with exposure to cutting-edge digital marketing practices and a global perspective. After extensive discussions and evaluations, a candidate from a prominent e-commerce company with operations in major economies was selected. Their experience in digital marketing, combined with their ability to innovate and lead, made them the ideal choice to establish and head the university’s digital marketing team in India.

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