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Case Studies

India Recruitment Manager

Overview

Challenge

The main challenge was to find a professional with extensive experience in higher education marketing and recruitment, particularly within the context of attracting students from India to international universities. The ideal candidate needed to have a proven track record in leading marketing and PR campaigns across different geographical markets, with a deep understanding of the nuances of recruiting Indian students for overseas education. The search was broad, encompassing talent with experience in the UK, US, Australia, and Canada, to ensure a diverse pool of candidates with global exposure.

Result

The recruitment strategy focused on identifying professionals with experience in student recruitment for UK universities, while also considering candidates with backgrounds in marketing to students in other destinations like Australia and Canada. This comprehensive approach led to the discovery of a diverse talent pool, from which a candidate with significant experience in the UK, and prior exposure to the US higher education market, was selected. Their global perspective and understanding of the Indian market’s dynamics made them the ideal choice for the India Recruitment Manager role.

Unique Approach

The search was grounded in targeting professionals from universities in the UK that actively recruit students from India, alongside those with experience in other key international education markets. By focusing on individuals with a background in higher education marketing and student recruitment across these regions, the university was able to attract candidates with the right mix of skills and experience. This strategy, coupled with an emphasis on global marketing expertise and a deep understanding of the Indian student market, ensured the successful appointment of an India Recruitment Manager capable of leading the Welsh University’s student recruitment efforts in India.

2019-2020

Financial Year

A leading Welsh University

Client

India Recruitment Manager

Financial Year

2019-2020

Sector

Higher Education & Recruitment Marketing

Client

A leading Welsh University

Location

Gurgaon, India

Function

HR / Administration

Industry

Services

Introduction

The client is a distinguished Welsh University known for its academic excellence and global outreach. With a strategic focus on internationalizing its student body, the university aims to attract a diverse range of students from key markets, including India. The India Recruitment Manager position was established to spearhead this effort, leveraging innovative marketing strategies and PR activities to increase the university’s appeal and visibility among Indian students.

Case

This case study highlights the recruitment of an India Recruitment Manager for a prominent Welsh University. The role was integral to the university’s strategy to enhance its presence and student recruitment efforts in India, encompassing a wide range of marketing and public relations activities. The university sought a candidate with a global perspective on higher education marketing, capable of leading its initiatives in the competitive Indian market.

Challenge

The main challenge was to find a professional with extensive experience in higher education marketing and recruitment, particularly within the context of attracting students from India to international universities. The ideal candidate needed to have a proven track record in leading marketing and PR campaigns across different geographical markets, with a deep understanding of the nuances of recruiting Indian students for overseas education. The search was broad, encompassing talent with experience in the UK, US, Australia, and Canada, to ensure a diverse pool of candidates with global exposure.

Unique Approach

The search was grounded in targeting professionals from universities in the UK that actively recruit students from India, alongside those with experience in other key international education markets. By focusing on individuals with a background in higher education marketing and student recruitment across these regions, the university was able to attract candidates with the right mix of skills and experience. This strategy, coupled with an emphasis on global marketing expertise and a deep understanding of the Indian student market, ensured the successful appointment of an India Recruitment Manager capable of leading the Welsh University’s student recruitment efforts in India.

Execution of Strategy

Result

The recruitment strategy focused on identifying professionals with experience in student recruitment for UK universities, while also considering candidates with backgrounds in marketing to students in other destinations like Australia and Canada. This comprehensive approach led to the discovery of a diverse talent pool, from which a candidate with significant experience in the UK, and prior exposure to the US higher education market, was selected. Their global perspective and understanding of the Indian market’s dynamics made them the ideal choice for the India Recruitment Manager role.

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