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Case Studies

India Country Manager

Overview

Challenge

The primary challenge was to find a candidate with extensive experience in the higher education marketing sector, ideally with exposure to the UK education system, but also with an understanding of multiple study destinations. The role required a dynamic

Result

The search strategy was broadened to include candidates with experience in marketing for higher education across various international destinations, not limited to the UK. This approach led to a more diverse candidate pool, from which a candidate with sig

Unique Approach

The recruitment process involved a targeted search for professionals with a proven track record in higher education marketing, extending beyond the UK to include other popular study destinations. This inclusive approach, coupled with the generation of ref

2020 - 2021

Financial Year

A renowned UK University

Client

India Country Manager

Financial Year

2020 - 2021

Sector

Higher Education & Recruitment Marketing

Client

A renowned UK University

Location

Gurgaon, India

Function

Sales & Marketing

Industry

Academia, Education & Intergovernmental

Introduction

The client is a famous UK University known for its academic excellence and vibrant international student community. With a strategic focus on increasing its presence and student intake from India, the university aimed to appoint an India Country Manager w

Case

This case study details the recruitment of an India Country Manager for a prestigious UK University, focusing on enhancing the university’s student recruitment marketing efforts within India. The role was integral to the university’s international strateg

Challenge

The primary challenge was to find a candidate with extensive experience in the higher education marketing sector, ideally with exposure to the UK education system, but also with an understanding of multiple study destinations. The role required a dynamic

Unique Approach

The recruitment process involved a targeted search for professionals with a proven track record in higher education marketing, extending beyond the UK to include other popular study destinations. This inclusive approach, coupled with the generation of ref

Execution of Strategy

Result

The search strategy was broadened to include candidates with experience in marketing for higher education across various international destinations, not limited to the UK. This approach led to a more diverse candidate pool, from which a candidate with sig

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