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Case Studies

India Country Manager

Overview

Challenge

The primary challenge was to find a candidate with a significant track record in higher education marketing, who had also worked with large global brands and was well-regarded within the Indian education market. The university required a dynamic individual capable of crafting and implementing comprehensive marketing campaigns that resonated with Indian students and aligned with the university’s strategic objectives.

Result

A well-known figure in the Indian higher education market emerged as the preferred candidate during the recruitment process. This individual’s background and reputation in the sector made them an ideal fit for the India Country Manager role. The recruitment was expedited as per the instructions from the UK team of the client, leveraging the extensive and robust database of Corporate Associates to arrange for suitable candidates promptly.

Unique Approach

The recruitment strategy involved a rapid yet thorough search for professionals with the requisite experience and standing in the higher education marketing domain. By leveraging a strong database and network within the higher education sector, Corporate Associates was able to quickly identify and present candidates who not only met the university’s criteria but also had the potential to make a significant impact as the India Country Manager. The successful recruitment of a known figure in the market underscored the university’s commitment to strengthening its brand and student recruitment efforts in India.

2022 - 2023

Financial Year

A top Russell Group University

Client

India Country Manager

Financial Year

2022 - 2023

Sector

Higher Education & Recruitment Marketing

Client

A top Russell Group University

Location

Mumbai, India

Function

Sales & Marketing

Industry

Academia, Education & Intergovernmental

Introduction

The client is a leading UK University known for its academic excellence and global presence. With a strategic focus on expanding its influence and attracting more students from India, the university aimed to appoint an India Country Manager with a deep understanding of the local higher education sector and proven marketing expertise. This role was pivotal in developing and executing effective marketing strategies to promote the university’s programs and values to prospective students in India.

Case

This case study outlines the recruitment of an India Country Manager for a prominent UK University. The university sought a professional with extensive experience in higher education marketing, ideally someone who had worked with globally recognized brands and was a well-known figure in the Indian higher education market. The role was critical in enhancing the university’s branding, outreach, and student recruitment efforts within India.

Challenge

The primary challenge was to find a candidate with a significant track record in higher education marketing, who had also worked with large global brands and was well-regarded within the Indian education market. The university required a dynamic individual capable of crafting and implementing comprehensive marketing campaigns that resonated with Indian students and aligned with the university’s strategic objectives.

Unique Approach

The recruitment strategy involved a rapid yet thorough search for professionals with the requisite experience and standing in the higher education marketing domain. By leveraging a strong database and network within the higher education sector, Corporate Associates was able to quickly identify and present candidates who not only met the university’s criteria but also had the potential to make a significant impact as the India Country Manager. The successful recruitment of a known figure in the market underscored the university’s commitment to strengthening its brand and student recruitment efforts in India.

Execution of Strategy

Result

A well-known figure in the Indian higher education market emerged as the preferred candidate during the recruitment process. This individual’s background and reputation in the sector made them an ideal fit for the India Country Manager role. The recruitment was expedited as per the instructions from the UK team of the client, leveraging the extensive and robust database of Corporate Associates to arrange for suitable candidates promptly.

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