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Case Studies

Director of Advocacy

Overview

Challenge

The primary challenge was to identify a candidate with extensive experience in recruitment marketing within the Indian higher education sector. The role necessitated someone with a deep understanding of the Indian market dynamics, coupled with the ability to execute effective recruitment and marketing strategies to attract high-calibre candidates to the university’s programs.

Result

The search efforts, concentrated in the New Delhi, Mumbai, and Bangalore markets, led to the identification of a suitable candidate currently employed at a Russell League university. This candidate demonstrated significant experience and success in recruitment and marketing activities, particularly within the Indian subcontinent. Their background in a reputable university with active engagement in the Indian market positioned them as an ideal fit for the role.

Unique Approach

The recruitment process involved thorough searches within key markets known for their concentration of higher education professionals, namely New Delhi, Mumbai, and Bangalore. The focus was on identifying candidates with a proven track record in recruitment marketing specific to the Indian context. By leveraging networks and connections within the higher education UK marketing segment, the client efficiently identified and evaluated candidates who possessed the requisite skills and experience to excel in the India Officer Recruitment Marketing role.

2022-2023

Financial Year

Leading UK University

Client

Director of Advocacy

Financial Year

2022-2023

Sector

Higher Education & Recruitment Marketing

Client

Leading UK University

Location

Gurgaon, India

Function

Communications & Public Affairs

Industry

Academia, Education & Intergovernmental

Introduction

The client is a leading university based in the United Kingdom, esteemed for its academic excellence and global reputation. With a focus on attracting students from diverse backgrounds, the India Officer Recruitment Marketing role was crucial in devising and implementing strategies tailored to the Indian market, thereby enhancing the university’s presence and enrolment from the region.

Case

This case study presents the search for an India Officer Recruitment Marketing for a prominent UK university. The role was integral in spearheading recruitment and marketing endeavours within the Indian higher education sector to attract top-tier talent to the university’s programs. The client sought a candidate with a strong background in recruitment marketing, particularly within the Indian subcontinent.

Challenge

The primary challenge was to identify a candidate with extensive experience in recruitment marketing within the Indian higher education sector. The role necessitated someone with a deep understanding of the Indian market dynamics, coupled with the ability to execute effective recruitment and marketing strategies to attract high-calibre candidates to the university’s programs.

Unique Approach

The recruitment process involved thorough searches within key markets known for their concentration of higher education professionals, namely New Delhi, Mumbai, and Bangalore. The focus was on identifying candidates with a proven track record in recruitment marketing specific to the Indian context. By leveraging networks and connections within the higher education UK marketing segment, the client efficiently identified and evaluated candidates who possessed the requisite skills and experience to excel in the India Officer Recruitment Marketing role.

Execution of Strategy

Result

The search efforts, concentrated in the New Delhi, Mumbai, and Bangalore markets, led to the identification of a suitable candidate currently employed at a Russell League university. This candidate demonstrated significant experience and success in recruitment and marketing activities, particularly within the Indian subcontinent. Their background in a reputable university with active engagement in the Indian market positioned them as an ideal fit for the role.

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