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Case Studies

Brand Manager

Overview

Challenge

The main challenge lay in identifying brand professionals who had managed reputable FMCG brand portfolios and were capable of bringing fresh, innovative perspectives to a well-established brand. The search required sifting through numerous candidates to f

Result

Over a period of four weeks, approximately half a dozen candidates with relevant profiles were presented to the client, leading to the successful closure of the search. The selected candidate possessed a robust background in FMCG brand management, with ex

Unique Approach

The search focused on identifying candidates from within the FMCG industry who had experience managing significant brand portfolios. By concentrating on professionals with a track record of success in brand management, the recruitment process attracted in

2020 - 2021

Financial Year

A leading Indian FMCG major

Client

Brand Manager

Financial Year

2020 - 2021

Sector

Consumer FMCG & Branding

Client

A leading Indian FMCG major

Location

Mumbai, India

Function

Communications & Public Affairs

Industry

Consumer

Introduction

The client is a prominent player in the Indian FMCG sector, known for its diverse and esteemed product portfolio. The flagship brand, with a rich history of excellence and consumer trust, stands as a testament to the company’s commitment to quality and in

Case

This case study explores the recruitment of a Brand Manager for a flagship FMCG brand of one of India’s leading FMCG majors. The brand, a household name for over three decades, required a visionary Brand Manager to maintain its market leadership and drive

Challenge

The main challenge lay in identifying brand professionals who had managed reputable FMCG brand portfolios and were capable of bringing fresh, innovative perspectives to a well-established brand. The search required sifting through numerous candidates to f

Unique Approach

The search focused on identifying candidates from within the FMCG industry who had experience managing significant brand portfolios. By concentrating on professionals with a track record of success in brand management, the recruitment process attracted in

Execution of Strategy

Result

Over a period of four weeks, approximately half a dozen candidates with relevant profiles were presented to the client, leading to the successful closure of the search. The selected candidate possessed a robust background in FMCG brand management, with ex

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