MAKE APPOINTMENT
MAKE APPOINTMENT

Case Studies

Regional Sales Manager, Modern Trade

Overview

Challenge

The main challenge was to find an experienced professional capable of navigating the complexities of the modern trade segment, with a proven track record in sales and a deep understanding of the northern Indian market. The role required a candidate with the ability to manage key accounts, foster strong relationships with major retailers, and execute sales strategies that align with the company’s growth objectives.

Result

A focused search led to the identification of a suitable candidate from one of India’s oldest companies, founded in 1892, known for its legacy and contributions to the Indian economy. This candidate possessed the desired experience in managing the modern trade segment, bringing a wealth of industry knowledge and strategic sales acumen to the role. Their background in a company with a rich history and strong market presence made them an ideal fit for driving the client’s sales initiatives in the modern trade sector.

Unique Approach

The recruitment strategy targeted companies known for their strong presence in the modern trade segment, as well as professionals from the conventional trade side with the potential to excel in modern trade sales. By focusing on industries with direct relevance to the client’s market interests and leveraging networks within these sectors, the firm was able to attract candidates with the specific skill set and experience required for the role. This targeted approach, combined with an emphasis on candidates’ proven ability to manage key accounts and drive sales growth, ensured the successful recruitment of a Regional Sales Manager who could contribute significantly to the company’s objectives in the modern trade sector.

2018-2019

Financial Year

An Indian multinational company with interests in IT, Consumer Care, and Lighting

Client

Regional Sales Manager, Modern Trade

Financial Year

2018-2019

Sector

Consumer FMCG & Sales

Client

An Indian multinational company with interests in IT, Consumer Care, and Lighting

Location

Gurgaon, India

Function

HR / Administration

Industry

Consumer

Introduction

The client is a well-established Indian multinational with a significant presence across various sectors, including consumer FMCG. Known for its innovative products and strong market presence, the company aims to further strengthen its sales strategy within the modern trade segment. The Regional Sales Manager position was designed to spearhead this initiative, leveraging strategic sales practices to enhance the company’s footprint in the northern regions of India.

Case

The project involved an Indian multinational conglomerate with diversified interests, including IT, consumer care, and lighting. The company was in need of a Regional Sales Manager to lead its sales efforts in the modern trade segment, particularly focusing on the northern part of India. This role was crucial for driving sales growth and expanding the company’s market presence in a highly competitive sector.

Challenge

The main challenge was to find an experienced professional capable of navigating the complexities of the modern trade segment, with a proven track record in sales and a deep understanding of the northern Indian market. The role required a candidate with the ability to manage key accounts, foster strong relationships with major retailers, and execute sales strategies that align with the company’s growth objectives.

Unique Approach

The recruitment strategy targeted companies known for their strong presence in the modern trade segment, as well as professionals from the conventional trade side with the potential to excel in modern trade sales. By focusing on industries with direct relevance to the client’s market interests and leveraging networks within these sectors, the firm was able to attract candidates with the specific skill set and experience required for the role. This targeted approach, combined with an emphasis on candidates’ proven ability to manage key accounts and drive sales growth, ensured the successful recruitment of a Regional Sales Manager who could contribute significantly to the company’s objectives in the modern trade sector.

Execution of Strategy

Result

A focused search led to the identification of a suitable candidate from one of India’s oldest companies, founded in 1892, known for its legacy and contributions to the Indian economy. This candidate possessed the desired experience in managing the modern trade segment, bringing a wealth of industry knowledge and strategic sales acumen to the role. Their background in a company with a rich history and strong market presence made them an ideal fit for driving the client’s sales initiatives in the modern trade sector.

Our HR advisers can take care of all your company’s HR service needs, from providing training to managing the HR department. Our consultants offer comprehensive HR outsourcing services.

Linkedin X-twitter Instagram

Quick Links

Contact

708, Tower 4 – Assotech Business Cresterra Plot No. 22, Sector 135 Noida Uttar Pradesh – 201311

+91 98911 88756 / +91 83684 05714

hr@corporateassociates.co.in

00:00
00:00