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Case Studies

India Officer

Overview

Challenge

The primary challenge was to find a candidate with specialized skills in student engagement and recruitment marketing, who was also willing to relocate to Mumbai for the role. The position required a dynamic individual capable of understanding and navigating the Indian higher education landscape, with a particular emphasis on effectively marketing to Indian students. Furthermore, the candidate needed to be motivated to make a significant geographical move, from a work-from-home setup in Indore to the bustling city of Mumbai.

Result

The search strategy encompassed targeting professionals within the UK Universities’ network in India, particularly those with a proven track record in student recruitment and engagement. This approach led to the identification of a suitable candidate who was initially working from home in Indore. Through persuasive efforts by Corporate Associates, the candidate was motivated to relocate to Mumbai to take up the India Officer role. Their background in student engagement and recruitment marketing within the higher education sector made them an ideal fit for the position.

Unique Approach

The recruitment process was spearheaded by Corporate Associates, focusing on candidates within the UK Universities’ network in India and leveraging references from key markets such as Delhi, Mumbai, and Bangalore. By concentrating the search on professionals with specific expertise in higher education recruitment marketing, the approach ensured a targeted and effective selection process. This strategy, coupled with the provision of relocation support and the presentation of the role’s strategic importance, facilitated the successful recruitment of the India Officer, thereby enhancing the UK University’s student engagement and recruitment efforts in the Indian market.

2019-2020

Financial Year

A UK University's India office

Client

India Officer

Financial Year

2019-2020

Sector

Higher Education & Recruitment Marketing

Client

A UK University's India office

Location

Mumbai, India

Function

Sales & Marketing

Industry

Services

Introduction

The client is a prestigious UK University with a dedicated India office aimed at strengthening its engagement with Indian students and educational institutions. The India office plays a critical role in the university’s international strategy, focusing on student recruitment, partnerships, and overall brand presence in the Indian market. The India Officer position was created to lead these efforts, leveraging innovative marketing strategies and engagement initiatives to increase the university’s appeal among prospective students.

Case

This case study details the recruitment of an India Officer for a UK University’s operations in India, focusing on student engagement and recruitment marketing at a country level. The role demanded exceptional student engagement skills and a strategic approach to recruitment marketing, aiming to enhance the university’s presence and attract potential students across India.

Challenge

The primary challenge was to find a candidate with specialized skills in student engagement and recruitment marketing, who was also willing to relocate to Mumbai for the role. The position required a dynamic individual capable of understanding and navigating the Indian higher education landscape, with a particular emphasis on effectively marketing to Indian students. Furthermore, the candidate needed to be motivated to make a significant geographical move, from a work-from-home setup in Indore to the bustling city of Mumbai.

Unique Approach

The recruitment process was spearheaded by Corporate Associates, focusing on candidates within the UK Universities’ network in India and leveraging references from key markets such as Delhi, Mumbai, and Bangalore. By concentrating the search on professionals with specific expertise in higher education recruitment marketing, the approach ensured a targeted and effective selection process. This strategy, coupled with the provision of relocation support and the presentation of the role’s strategic importance, facilitated the successful recruitment of the India Officer, thereby enhancing the UK University’s student engagement and recruitment efforts in the Indian market.

Execution of Strategy

Result

The search strategy encompassed targeting professionals within the UK Universities’ network in India, particularly those with a proven track record in student recruitment and engagement. This approach led to the identification of a suitable candidate who was initially working from home in Indore. Through persuasive efforts by Corporate Associates, the candidate was motivated to relocate to Mumbai to take up the India Officer role. Their background in student engagement and recruitment marketing within the higher education sector made them an ideal fit for the position.

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