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Case Studies

India Country Manager

Overview

Challenge

The primary challenge was to find a candidate with not only the requisite marketing skills but also a robust network within the higher education sector in India. The role demanded an individual with a youthful and innovative approach, capable of resonating with the target demographic and effectively communicating the university’s value proposition.

Result

Through a series of thorough assessments tailored to the specific criteria of the role, top performers were identified and recommended for the position. The selection process was designed to evaluate candidates’ strategic thinking, marketing acumen, and ability to connect with key stakeholders within the Indian higher education sector.

Unique Approach

The recruitment strategy involved targeting individuals within top higher education setups to generate references for interested applicants. By leveraging the work done in previous years and utilizing a strong network within the sector, the search attracted candidates with the desired profile and skill set. The focus on young achievers with a rich connect in recruitment marketing ensured that the university could appoint an India Country Manager capable of contributing significantly to its aggressive global branding and student recruitment objectives in India.

2022-2023

Financial Year

A top Russell Group University

Client

India Country Manager

Financial Year

2022-2023

Sector

Higher Education & Recruitment Marketing

Client

A top Russell Group University

Location

Mumbai, India

Function

Finance

Industry

Services

Introduction

The client is a prestigious member of the Russell Group, recognized for its research-intensive approach and global outreach. With a strategic focus on expanding its student base in India, the university aimed to appoint an India Country Manager with a proven track record in recruitment marketing and a deep understanding of the Indian higher education landscape. This role was pivotal in driving the university’s marketing initiatives and building its brand among Indian students and educational institutions.

Case

This case study outlines the recruitment of an India Country Manager for a leading Russell Group University, known for its aggressive global branding and academic excellence. The role was critical for enhancing the university’s recruitment marketing efforts in India, requiring a young achiever with a strong network within the higher education marketing sector. The university sought a dynamic individual capable of implementing innovative strategies to attract prospective students and strengthen the university’s presence in the Indian market.

Challenge

The primary challenge was to find a candidate with not only the requisite marketing skills but also a robust network within the higher education sector in India. The role demanded an individual with a youthful and innovative approach, capable of resonating with the target demographic and effectively communicating the university’s value proposition.

Unique Approach

The recruitment strategy involved targeting individuals within top higher education setups to generate references for interested applicants. By leveraging the work done in previous years and utilizing a strong network within the sector, the search attracted candidates with the desired profile and skill set. The focus on young achievers with a rich connect in recruitment marketing ensured that the university could appoint an India Country Manager capable of contributing significantly to its aggressive global branding and student recruitment objectives in India.

Execution of Strategy

Result

Through a series of thorough assessments tailored to the specific criteria of the role, top performers were identified and recommended for the position. The selection process was designed to evaluate candidates’ strategic thinking, marketing acumen, and ability to connect with key stakeholders within the Indian higher education sector.

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