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Case Studies

Manager Marketing

Overview

Challenge

The primary challenge was to find a Marketing Manager with the expertise and leadership skills necessary to set up a new digital marketing team. The candidate needed to possess a strategic vision, experience in digital marketing, and the ability to recruit and mentor a high-performing team.

Result

The recruitment process led to the hiring of a candidate who successfully led the role for nearly 5 years, establishing a competent digital marketing team and significantly contributing to the company’s market presence in India. Following this tenure, the candidate migrated to Australia, leaving behind a strong legacy of leadership and innovation in digital marketing.

Unique Approach

The search strategy included seeking strong referrals from the vast industry connections of Corporate Associates. This approach leveraged the network’s insights and recommendations to identify candidates with a proven track record in digital marketing and team leadership. By focusing on professionals with experience in building teams from the ground up, the company was able to attract a candidate with the right blend of strategic vision, digital marketing expertise, and leadership qualities. This targeted recruitment approach, underpinned by high-quality referrals, ensured the successful onboarding of a Marketing Manager who could drive the company’s digital marketing initiatives forward.

2013-2014

Financial Year

A leading global technology company

Client

Manager Marketing

Financial Year

2013-2014

Sector

Technology

Client

A leading global technology company

Location

Gurgaon, India

Function

CEO

Industry

Services

Introduction

Operating at the forefront of the technology sector, the company is known for its innovative products and services. The role of Marketing Manager was pivotal for establishing a robust digital marketing presence in India, aligning with the company’s global marketing strategy.

Case

This case study focuses on the recruitment of a Marketing Manager for a leading global technology company. The company was looking to expand its digital marketing capabilities in India and required a candidate capable of building and leading a new team from scratch.

Challenge

The primary challenge was to find a Marketing Manager with the expertise and leadership skills necessary to set up a new digital marketing team. The candidate needed to possess a strategic vision, experience in digital marketing, and the ability to recruit and mentor a high-performing team.

Unique Approach

The search strategy included seeking strong referrals from the vast industry connections of Corporate Associates. This approach leveraged the network’s insights and recommendations to identify candidates with a proven track record in digital marketing and team leadership. By focusing on professionals with experience in building teams from the ground up, the company was able to attract a candidate with the right blend of strategic vision, digital marketing expertise, and leadership qualities. This targeted recruitment approach, underpinned by high-quality referrals, ensured the successful onboarding of a Marketing Manager who could drive the company’s digital marketing initiatives forward.

Execution of Strategy

Result

The recruitment process led to the hiring of a candidate who successfully led the role for nearly 5 years, establishing a competent digital marketing team and significantly contributing to the company’s market presence in India. Following this tenure, the candidate migrated to Australia, leaving behind a strong legacy of leadership and innovation in digital marketing.

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Contact

708, Tower 4 – Assotech Business Cresterra Plot No. 22, Sector 135 Noida Uttar Pradesh – 201311

+91 98911 88756 / +91 83684 05714

hr@corporateassociates.co.in

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