Case Studies

Brand Manager

Overview

Challenge

The main challenge lay in identifying brand professionals who had managed reputable FMCG brand portfolios and were capable of bringing fresh, innovative perspectives to a well-established brand. The search required sifting through numerous candidates to find those with the right mix of creativity, strategic thinking, and a deep understanding of the FMCG market dynamics. The role demanded not just experience but also a proven ability to adapt and thrive in the fast-paced FMCG sector.

Result

Over a period of four weeks, approximately half a dozen candidates with relevant profiles were presented to the client, leading to the successful closure of the search. The selected candidate possessed a robust background in FMCG brand management, with experience in handling brands that resonated with the client’s expectations for their flagship product. This individual’s blend of strategic acumen and creative prowess positioned them as the ideal choice to lead the brand into its next phase of growth.

Unique Approach

The search focused on identifying candidates from within the FMCG industry who had experience managing significant brand portfolios. By concentrating on professionals with a track record of success in brand management, the recruitment process attracted individuals capable of navigating the challenges and opportunities inherent in the FMCG sector. The thorough selection process, which included in-depth discussions and assessments of each candidate’s capabilities and vision for the brand, ensured the appointment of a Brand Manager equipped to uphold and enhance the legacy of India’s leading FMCG brand.

2020 - 2021

Financial Year

A leading Indian FMCG major

Client

Brand Manager

Financial Year

2020 - 2021

Sector

Consumer FMCG & Branding

Client

A leading Indian FMCG major

Location

Mumbai, India

Function

Communications & Public Affairs

Industry

Consumer

Introduction

The client is a prominent player in the Indian FMCG sector, known for its diverse and esteemed product portfolio. The flagship brand, with a rich history of excellence and consumer trust, stands as a testament to the company’s commitment to quality and innovation. The role of the Brand Manager was critical in ensuring the continued success and relevance of the brand in a highly competitive and ever-evolving market landscape.

Case

This case study explores the recruitment of a Brand Manager for a flagship FMCG brand of one of India’s leading FMCG majors. The brand, a household name for over three decades, required a visionary Brand Manager to maintain its market leadership and drive innovative branding strategies. The search was aimed at finding a candidate with a strong track record in brand management within the FMCG sector, capable of upholding the brand’s legacy while steering it towards new growth opportunities.

Challenge

The main challenge lay in identifying brand professionals who had managed reputable FMCG brand portfolios and were capable of bringing fresh, innovative perspectives to a well-established brand. The search required sifting through numerous candidates to find those with the right mix of creativity, strategic thinking, and a deep understanding of the FMCG market dynamics. The role demanded not just experience but also a proven ability to adapt and thrive in the fast-paced FMCG sector.

Unique Approach

The search focused on identifying candidates from within the FMCG industry who had experience managing significant brand portfolios. By concentrating on professionals with a track record of success in brand management, the recruitment process attracted individuals capable of navigating the challenges and opportunities inherent in the FMCG sector. The thorough selection process, which included in-depth discussions and assessments of each candidate’s capabilities and vision for the brand, ensured the appointment of a Brand Manager equipped to uphold and enhance the legacy of India’s leading FMCG brand.

Execution of Strategy

Result

Over a period of four weeks, approximately half a dozen candidates with relevant profiles were presented to the client, leading to the successful closure of the search. The selected candidate possessed a robust background in FMCG brand management, with experience in handling brands that resonated with the client’s expectations for their flagship product. This individual’s blend of strategic acumen and creative prowess positioned them as the ideal choice to lead the brand into its next phase of growth.
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